AJ Miles


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Website design isn’t the easiest thing in the world to do. It’s quite possibly up there with learning quantum mechanics and rocket science. For that reason, if you want to delve deep into the world of website design, you need to make sure that you do everything you can to follow the expert advice we have on our site.

With a loyal fan base and new posts delivered to you every single week, you know that there has never been a better time for you to start looking to the future with your own website.

Check out why proper web design is important for hotel recruitment websites.

Ellis Noble

Latest Articles




AJs Build a new Modern Website for Pembroke House Insurance

Posted by Ellis Noble on January 16, 2018

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Technology has completely transformed the sector. People are adopting digital services and getting rid of the traditional methods of securing a policy cover.

Here are a few reasons these Companies are adopting digital services:

  • Their fellow competitors are doing it. Insurers should adopt digital services if they are to effectively compete with their fellow competitors. Studies indicate people love service providers with a website. This makes it easy to compare house insurance from various service providers.
  • It is flexible-Insurers can assist their clients from any location, provided there is a proper internet connection. They simply need to have an internet connection. Additionally, digital platforms minimize clerical errors associated with traditional methods of serving client.
  • It is fast- Companies can serve numerous clients at the same time. Additionally, it reaches a wide market when compared to traditional strategies.
  • It entices customers- Studies indicate homeowners prefer handling the task in their comfort zone instead of moving around the market.
  • It is pocket-friendly when compared to other traditional strategies.
  • They are suitable for any business venture including insurance.

Things to observe before choosing any digital strategy

Start off by identifying your needs. There are numerous services that digital marketing agencies offer. This ranges from search engine optimization, website development & coding, inbound marketing, and email marketing, among others. Secondly, an insurer should know their strengths. As we all know, digital; strategies are designed for a different audience. Associating yourself with the right audience makes it easy for your chosen Company. Go an extra mile and inquire if they will help you meet your set goals. Lastly, ensure the set price of the selected strategy is within your limit.

Insurers should ensure their brand is unique before adopting any digital strategy. Some clients identify service providers through logos. Service providers can make their brands unique in the following ways, by reducing or increasing their prices and using different logos from that of their service providers.

Websites not only allow homeowners compare house insurance policies but also markets a brand. Here are a few online strategies associated with websites:

  • Search engine optimization- It is can be referred to as SEO. This strategy aims at making brands visible across different search engine platforms. Websites are ranked according to the traffic they attract. This traffic should be constant for a long period for a website to be ranked better. Traffic can be increased through the use of social media platforms and guest hosting, among others.
  • Email marketing- This strategy entails the use of email to reach your intended audience. This strategy requires the help of a professional expert or you risk irritating potential clients.
  • Social media marketing- This strategy entails the use of social media platforms to reach the targeted audience. Generally, social media platforms house numerous people. Companies can easily interact with their targeted audience.

All about insurance

Insurers like Pembroke house offer different policies to their clients. Some homeowners find this process tiresome to the point they hire a broker to assist them to choose a perfect cover. Homeowners should insure risks that are likely to occur. Risks are prone to occur depending on your locality and previous encounters. Generally, a broker moves around requesting quotes from different service providers and assists his client to select the perfect cover. Here are tips to assist homeowners who cannot afford to hire a broker.

First, they should identify their needs. This is in terms of the policy they need. Additionally, they should decide on the amount they would like to spend on the policy. Homeowners should carefully identify the risk to insure because Insurance Companies pay out insured risks. Secondly, homeowners should shortlist service providers worth checking out. It can be through the use of comparison sites, testimonials, and recommendations, among others. There are cases of some companies refusing to pay out claims even if risks were accidental. As a result, homeowners should check out each insurer and eliminate those with a bad reputation. Request policy documents from the shortlisted service providers.Go through each document before making any decision. Policy documents vary depending on the service provider. This mostly applies to terms & conditions. Ensure the selected premium rates are within your budget. Moreover, familiarize yourself with the claiming process to avoid complications when risks occur.

Let us cross over and look at tips on how to acquire pocket-friendly premium rates:

  • It can be through requesting quotes from different service providers. This enables homeowners to compare house insurance covers and select the most affordable.
  • Installation of alarm systems. Homeowners with alarm systems can automatically get revised policy contract with reduced premium rates. Generally, alarm systems alert people when risks are about to occur. This applies to both fire and theft. Alarm systems have reduced the occurrence of claims by a huge fraction. Homeowners should inform their selected provider of their alarm systems to help reduce their premium rates.
  • Taking advantage of discounts and offers can significantly reduce your rates. Surveys reveal numerous people ignore offers and discounts introduced by companies.
  • Paying the highest deductible premium rate will automatically secure you a pocket-friendly deal. This strategy entails paying out the highest cover amount. This amount shouldn’t exceed the value of your house because insurers pay out risks equivalent to the value of the damage or house.
  • The annual payment of premium rates is not only convenient for homeowners but helps secure reduced rates. This is in comparison with a monthly payment of premium rates. Additionally, homeowners save a lot of money in the long run.
  • Preference of short-term contracts should be considered instead of long contracts. Short contracts allow a person to check out the market for a better deal before signing a new contract.
  • Staying loyal to a single insurance Company can help secure pocket-friendly rates when compared to changing service providers now and then.

Homeowners should be careful on the insurer they approach. There are cases of fake service providers emerging in the market. They will take your money and disappear.

Irish Car Insurance Company gets a Website Redesign

Posted by Ellis Noble on December 20, 2017

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Technology has turned around the business world. Customers can order goods and services from their comfort zones. Service providers save a lot of money when compared to the traditional platforms. These are a few reasons Irish car insurers are using online platforms to market their policies to potential clients. Marketing does more than just informing clients of services. It also helps market a brand. As we all know, there are many companies in Ireland insuring the same risks. Brands awareness is the only way a service provider can effectively compete with his competitors. As you are probably aware of Quotedevil.ie form the television.

Here are some tips insurers can differentiate their brands:

  • By using unique logos. Some clients can only identify their service provider through logos.
  • By making their services unique. This can be through discounts and offers. Alternatively, it can go beyond the traditional industry rules.
  • Brands can be differentiated through increasing and decreasing of premium rates. However; these techniques should be implemented after careful analysis of both the market and the targeted audience.

There are two types of marketing strategies that service providers can use. It can be either traditional or digital strategy.

Let us start off this journey by looking at some advertising guidelines that must be followed:

  • Service providers should always have a targeted audience. These are the people the advertisement is meant for. Clients prefer different advertising channels.
  • Insurance Companies to carefully analyze the available marketing platforms. They should choose channels that are within their budget and can help them achieve their desired goals.
  • Business people should check out the performance of the selected platform after a certain period. Marketing strategies work differently for service providers. Business owners should change their strategies if they don’t deliver the intended goals. An analysis should be carried out after a reasonable period.

These types of companies decided to use replace traditional marketing strategies with online platforms for three main reasons. First, traditional platforms didn’t deliver instant results. Secondly, they made it difficult for insurers to operate 24 hours a day. Lastly, they needed maximum supervision most of the time. Above all, Irish car insurers needed to cope up with the 24-hour economy.

Why should Insurance Companies redesign their websites?

Websites are one of the online platforms that allow service providers to equally compete regardless of the size of their Companies. Search engine platforms revealed a survey that indicated the number of people using the internet in Ireland has drastically increased. Additionally, the market is well informed of these platforms. A Website can be used as marketing platform and transaction. There are some cases where websites have been poorly designed. Customers prefer service providers whose websites look professional. Some advertising strategies such as SEO fail because of poor web designing. Sites should be properly designed in terms of layout and arrangement. Clients should have an easy time accessing information or performing transactions.

SEO or rather search engine optimization is an online strategy that aims at making a brand visible on search engine platforms. Websites are ranked on search engine depending on the traffic they attract. There are no Irish car insurers who can find success with SEO without having professional looking websites. Moving on, search engines released a finding that revealed the majority of searches are carried out using mobile phones. As a result, Insurance Companies should mobile optimize their websites. Clients love websites that allow them to perform different activities within a short period. Websites alone can increase customer conversion rate and sales among others.

Why is insurance Vital?

Car owners face a lot of risks as they move from one place to another. Accidents can occur anytime. A car cover offers peace of mind about the uncertain future. Moreover, risks can completely change a person’s life. Car owners face risks such as theft, damage to third party property and body injuries among others. The car owner, whether experienced or beginners should secure a motor cover. Here are a few reasons why Irish residents should consider a car policy:

  • Some damages can be so severe to the point a person cannot recover. This can be worse for service providers who depend on vans to run various activities. Insurers compensate their clients against occurred risks. Risks will only be compensated if they were accidental.
  • There are some job descriptions such as fleet business, among others that are risky. Insurers encourage investors to pursue such businesses.
  • It helps compensate third parties when risks occur. This is in terms of property and medical bills.
  • A motor cover can either replace or repair the car when accidents occur.

Being a top Insurance Company isn’t difficult as many people think. It is all about marketing and maintaining a perfect reputation. Reputation can determine if car owners in Ireland will contact your Company or not. There are some Irish car insurers who have a bad habit of refusing to pay out claims, even if they are accidental. Clients always look for a service provider who is not only pocket-friendly but also pays out claims without problems. Irish Insurers should focus aim on digitizing their services. There are many online insurance service providers who not only sell policies but also advise car owners on the policies to choose. Top Insurers should offer advisory services. There are some clients who are confused about the risks to insure. Such people need proper guidance on how to seek a perfect cover for their cars.

Let us shift our gears and look at how and why clients should hire top insurance Companies in Ireland. Car owners can ask recommendations from friends and colleagues on the insurer to check out. Alternatively, he can hire a broker to assist in this process. Brokers are quite convenient for clients with a busy schedule. A broker performs various tasks. This ranges from securing a perfect quotation, guiding their clients through the entire policy document and helping in the claiming process. Hiring top insurance Companies gives their clients an assurance that they are safe. This is essential due to the rise of fake insurers who are after people’s money.

Top Website Design Tips That Will Help You Get the Most Out of Your Site

Posted by Ellis Noble on December 10, 2017

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When it comes to creating websites, whether it is for yourself or even for your clients, you need to make sure you do everything you can to get the best result out of your site. It’s a good idea to keep your site looking as modern and as fresh as possible. When you do this, you’ll find that you’ll get a better result out of your conversion rate and even out of your search engine as well.

Style Guides
Style guides are incredibly popular. They come in the form of large books or even documents and they allow you to follow a uniform style as you are creating your site. Website designers often create their own style guides as they go through and they are also incredibly useful for designers who like to work with other freelancers as well. If you have a style guide then this gives you the chance to keep the team on the same page when it comes to its design and even the way that it is planned out.

Your Sidebars
Sidebars really do create clutter. They were meant to try and improve the usability of the site and they do this by creating navigational elements. This includes links to recent posts and even popular content. Try and phase out your sidebars and this is especially the case if your site doesn’t need one. Make the most out of the elements that you have on your page and try and focus on what your site has to offer. If you don’t want to abandon your sidebar then find a theme that gives you the option of publishing your content full-width while also taking advantage of a more traditional layout.

Off-Screen
It’s a good idea for you to design your website outside of the code editor. If you need to get the best result out of your design then try and take your pencil to paper or even use a whiteboard. It helps to make sure that you are planning out where the elements are going to go just like an architect designs a building.

Larger Fonts
It helps to have larger fonts. When you have fonts that are bigger, this will help your users find their way around your site and it also helps them to find out where they need to go as well. Of course, when the time does come for you to design your site you need to account for the top menu bar. If you have a bigger font here then you may need to have a wider bar and this could mess with the design that you have.

3 Killer Tips That Will Make Your Website Design Go Smoothly

Posted by Ellis Noble on December 10, 2017

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Category: Website Design

We all want to have a website that is wonderfully designed, but yet it is so hard to actually achieve that. That raises the question, what makes a great designer and how are they able to achieve such wonderful sites without much effort?

The Fundamental Foundation to Site Design
The key to a good website design is to remember that ultimately, the web is just a huge bunch of text. This is something that you really do need to embrace, so try and use larger fonts for your headlines and for the body text try and make sure that you maximise legibility. Of course, you need to also make the font size bigger than what you think you’ll need as well.

Your fonts should be easy to read and you may want to choose something a bit whimsical as well. This will help you to stand out from the crowd and it will also help you to connect with your viewers. Hiring an SEO agency is also important to get your website ranking on search engines.

Three Colors
The next thing for you to do would be for you to pick three colors and stick with them. When it comes to your colors, make sure that you are consistent. Natural colors are great because they can be paired with strong accents. It’s always a good idea for you to be inspired by other sites because this way you can find out what works and what doesn’t.

Remember that the website that you have will look pixelated if you do not have an image big enough on your header so always go bigger than what you think you’ll need. It also helps to match your images in with your three color scheme as well.

Give Space
The most important design tip you could possibly take advantage of is the fact that all websites need space. If you overcrowd your site then this will only lead to bad things happening in the future. For this reason, you need to focus on what you really want on your site as opposed to overwhelming your users with blocks and blocks of text.

Too much text can be incredibly daunting and it can really cause issues for you at a later date. For this reason, you need to make sure that you give plenty of room to your design and keep the text that you have to a minimal. If you want to add more text then add it to your blog section. It’s a great way to target SEO.


Get In Touch With Us


To find out more about our site services or if you would like to see if we can give you the support you need with your own website design, give our team of website wizards a call. We are on-call 24 hours a day to keep your site functioning.



Contact Info

33 North Road, Netherby,
Harrogate
HG3 6HS
Phone: 810-234-0493